‘Make It Fair’ campaign

For the second time, the UK media industry united to launch the ‘Make It Fair’ campaign to protect British creativity and stop AI firms from using content without permission or fair compensation.

The campaign highlights the vital role of journalists, artists, authors, photographers, filmmakers, singers and other creators, who collectively generate over £120 billion a year towards the UK economy. It calls for stronger enforcement of copyright laws to ensure that AI models cannot freely train on creative work without proper permissions and payment.